What's Next Eighth Annual  Boomer Business Summit:

Dynamics, Deals, Dfferentiation and Disruption

What Specific Topics Will be Addressed?

This year’s Summit theme is What's Next: Dynamics, Deals, Differentiation and Disruption. The agenda will explore the following topics:

Social Media
Your "go to market" strategy in 0 - 60: Discover what is working as companies launch products and services today; how does Google, Facebook, Twitter and Linked In figure into sales strategy? How are social networks used to connect customers, families and friends; Discover the landscape of business and social opportunity in the engagement and infortainment sector. What role do portals play as a context for the conversation with consumers?

Alternate Distribution
Aging in Place and technology companies pitch their products and services to referral channels, reseller channels, enterprise channels and non profit partners. There is an ecosystem of companies that can help to jumpstart an effort. Every dissonance of aging is a market opportunity; learn about Health 3.0. How are incentives used to drive healthy behavior? How can group purchasing groups influence customer adoption. How can employee channels be used to drive adoption?

Mobile, Local and Search
What are the newest trends in mobile? How is mobile being used to reach and serve the needs of diverse customers? What are the latest trends in retail? How is music being customerized? What are the trends in retail and point to point? How does online and retail dovetail? What are the trends in online learning. How are media companies integrating TV and online and mobile to serve the customer. Where does media and merchandising meet? How are the children of boomers driving media participation and consumption?

Entrepreneurship and Social Entrepreneurship
As boomers experience the new normal of the economy, they will takes steps to create a mosaic where they can earn money to finance their longevity and help secure the future of their children and grandchildren. This entrepreneur track will cover how to write a business plan, finance a company, select a franchise, build an online storefront; develop a team and the dashboard needed to measure results. Participants will gain insight into the market segments that have the most growth. All participants will get a map of opportunity and a template for a business plan. All business will also focus on social impact.There will be a panel on social entrepreneurship and the metrics that matter